For established plumbing contractors

Build a water-treatment
revenue machine.

Launch a water-treatment department inside your plumbing company—with a trained team, company-owned field apps, and a plan to reach your existing customers.

Book a Meeting with JeffYour company. Your customers. Your local brand.
The department launch package

What's included
in the program.

Hands-on implementation, personalized tools, and ongoing guidance built around your market, people, and operation.

01 / DEPARTMENT SETUP

Your operating blueprint

Local water and market review, department responsibilities, testing SOPs, installation standards, scheduling, quality checks, and maintenance tracking. Workflow guidance for your existing field-service software included.

02 / TECHNICIAN TRAINING

From water test to verified install

Level 1 testing and opportunity identification, Level 2 installation and service, and Level 3 diagnostics and design. Covers raw-versus-treated sampling, measured inputs, competency checks, and stop-and-escalate rules.

03 / PRICING & SALES

A consistent quoting process

Equipment packages, cost-based pricing, quote verification, customer conversations, financing workflow guidance, technician-generated leads, and sales follow-up.

04 / EQUIPMENT SUPPORT

A lineup suited to your market

System configurations, equipment sourcing and supply arrangements, parts and inventory planning, and technical review for water conditions that need a specialist.

05 / MARKETING CONSULTING

A plan to generate water opportunities

Free water-testing offers, existing-customer campaigns, service-call referrals, local events, and print or digital promotions. Get help with messaging, channel selection, and follow-up.

06 / LAUNCH COACHING

90-day implementation & ongoing support

Launch planning, regular reviews, troubleshooting, and scorecards for leads, tests, sales, job margins, and care-plan enrollment. Ongoing coaching and technical support follow the launch.

Personalized for your company

Your brand. Your tools. Your ownership.

Two customized apps your company owns, with source-code handoff and control of its app accounts.

COMPANY-OWNED APP / 01

System Selector

Help technicians size and price systems using measured water results, household demand, and your approved equipment lineup.

  • Your branding and equipment configurations
  • Your costs, pricing rules, and margin targets
  • Manager-review triggers and quote checks
COMPANY-OWNED APP / 02

Field Service

Put system maintenance, troubleshooting, and service procedures in your technicians' hands at the job site.

  • Equipment-specific service guidance
  • Startup, programming, and diagnostic checklists
  • Filter, salt, and recurring-care procedures
The economics of the department

Strong installation margins.
Revenue beyond the install.

50–60%
Target gross profit margin on installed systems

We build system pricing around equipment, loaded installation labor, materials, freight, and other direct job costs. A consistent pricing process helps protect the margin before your team presents the quote.

See the margin in dollars.

Adjust this illustrative installation to explore the economics.

$1,650Gross profit per installation
55.0%Gross profit margin
Direct costs · 45%Gross profit · 55%

Illustrative figures, not verified customer results. Gross profit is selling price less direct job costs, before overhead and income taxes. Margin is gross profit divided by selling price. Actual results vary by system, costs, and execution.

Scheduled maintenance

Water-quality checks, valve operation, filter changes, and system performance reviews appropriate to the installed equipment.

Salt & consumables

Salt delivery, replacement filters, RO membranes, and other consumables keep your team connected to the customer.

Service plans

Build a scheduled care offering with clear scope, service intervals, and pricing that accounts for the cost of every visit.

The proposed launch program

90 days to build, train, and launch.

A practical sequence, tailored to your team and installation capacity.

Days 01–30

Build the foundation

Review your operation, select a department lead, and configure the launch plan and tools.

Days 31–60

Train and activate

Practice the field workflow with your team, then begin testing and customer outreach.

Days 61–90

Launch and refine

Review early installations, resolve bottlenecks, and establish your ongoing performance cadence.

The launch establishes the department's operating process. Sales volume and profitability depend on your market, execution, costs, and capacity; targets are set together during planning.

Jeff Blackford, founder of Water Department Launch
JEFF BLACKFORD20+ YEARS IN PLUMBING
The person behind the program

I saw the opportunity.
Then built the machine.

After more than 20 years in plumbing, I saw how often water-treatment opportunities went undeveloped. Contractors needed a practical way to serve that demand while keeping their daily plumbing operations moving.

So I built a repeatable revenue machine grounded in real service calls. Now I help other owners put it to work inside their businesses.

“Your team shouldn't have to figure out a water-treatment department from scratch.”
Before we talk

A few straight answers.

Who is the program designed for?

Established plumbing contractors with an existing customer base, technicians who can identify opportunities, and the capacity to install and service water-treatment equipment. An internal department lead helps keep the launch moving.

What does a founding partnership involve?

Direct collaboration with Jeff on your department launch, regular performance reviews, and feedback on the program. Scope, support, equipment arrangements, and pricing are discussed before an agreement.

How much does the program cost?

Pricing is scoped to your team, launch needs, and support requirements. The first conversation helps determine fit and the work needed before a proposal is prepared.

Your next department starts with a conversation

Book a Meeting with Jeff

Tell me a little about your plumbing business. Then choose an available appointment in Google Calendar.